![]() ![]() So right now we are cruising all throughout east Africa. Sitting in the car with someone that’s cooler than you. This thing right here, is about 90% of sourcing. We just want to let the coffee speak itself. We’ve also started encompassing our work from our own stuff since we want it to be about the coffee and we want the coffee to really speak even though we really like branding, we don’t have commit to some sort of recognition or equitable mark. He is still our main designer and as a close friend of ours. He works for a company call BLK BOX LABS. So we work with an artist named Jeremy Teff. As a company, we want to adapt not only to just us as owners but to everyone that’s involved. Our branding does change a lot and I think honestly, our company changes a lot.Īs we grow, we’re a company made of new individuals that become part of our culture and take on the culture and make it their own. Our brand name and our logo design really came from sort of an old style of tattoo art and a little bit of punk rock. Tell us about your branding and packaging. You know, we get to try to hire people that are better than us at their jobs. She’s the one I answer to, when I spend all our money on green coffee. Essentially, she makes the company run well. That’s how you know the coffee’s good.Īnd Andrea is all the operation. Myself, I am the coffee buying and the quality control, and then I do some design and conceptual. So while I’m here, Kenyan coffee is extremely expensive this year and we can immediately pull the trigger on really nice coffees without budgetary constraints or going through channels. And that allows us, in my opinion to get really some of the best coffees in the world.īecause it’s my wife and I, it means that we have to have clear lines of delineation. I would say the best part about being an owner-driven business, is that we don’t really have to answer to anyone. I’m the founder of Onyx Coffee Lab out of northwest Arkansas. What’s the best part about being an owner-driven business? ![]() So while we are visiting source, it’s a little bit constrained. Unfortunately there was some political unrest in Ethiopia so he had to sent back some videos on his cellphone. Ray: So we sent our questions to Jon at source. Kandace: Jon and Andrea, a couple, they’re known for, not only for their phenomenal coffee, but also just this radical transparency. ![]()
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